The 'Swiss Army Knife' of Creative Communications
Calamity Studio is the corporate home of award-winning creative all-rounder, Paul Russell. He is what you might call a creative technologist, well versed in both fields and combining them in everything he does. Self-deprecatingly, he refers to himself a 'glorified freelancer'. One of his clients calls him the 'Swiss Army Knife of Creative Communications'.
It's a title well-earned. After 12 years of IT System Sales in London, Paul emigrated to Singapore in 1995 and started his 2nd career as an advertising creative, filling in time at Saatchi & Saatchi, MC Saatchi, DDB and McCann Erickson. He's written major campaigns for the Singapore government, several TV commercials for major international brands, including one for Motorola directed by Oliver Stone (see below). And he's played integral parts in selling both an Integrated Resort and a National Sports Stadium to Singapore.
So, with over 30 years experience in direct sales, marketing, advertising and visual communications, he brings a vast wealth of understanding and knowledge to each project. And a wide network of resources that he can pull in to complete any given task.
Motorola: World Without Wires (2001)
Written by Paul Russell and Scott Brazil. Agency, McCann Erickson Singapore
Directed by Oliver Stone (Platoon, JGK, Natural Born Killers)
Production Budget USD 3 Million
Straight to the Source
Unlike many creative agencies or production houses, Paul provides a clear path to the person directly in charge of creating the final product. There are no middle layers of inexperienced interns. No chances of confusion in the brief. His extensive experience at all levels and layers of the cycle mean that you can skip the 'Room 101' education. This means fast, effective work that fits your brief. On time. On budget.
Pragmatic and fast-working, Paul adds value by thinking multiple steps ahead of the problem at hand in order to provide a clear solution. He brings a wide range of skills to the table for each task, often acting as a one-man total production facility, capable of strategic thinking, writing, design, photography, directing, production, video editing and motion graphics. And because his first career was in direct sales he never loses sight of the objective of the project: shifting product.
Paul is also a musician/producer, having released one solo CD and five collaborative CDs, as well as other audio work that has been included on several other CDs since 2005. Currently he is part of the duo Anawaty/Russell, who released two albums to critical acclaim in the USA and Europe. He is a member of the Composers and Authors' Society of Singapore, and also the Recording Academy of America.
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